Marketing is tough work, but most writers are making it harder on themselves then it needs to be. Why is that? Because most writers are assuming. The truth is that having a way with words puts you at an advantage in some respects, but it can also be a downfall. That’s because most writers aren’t trained marketers. They don’t entirely know what works, which leads to a lot of assumptions. While experimentation and theory is all well and good when it comes to marketing your book, you have to stop making assumptions if you want your book to succeed. Here are a few ways to reduce your assumptions and make more money at the same time.
One of the major differences between amateur and professional marketing is that professionals go through everything with a fine-tooth comb. All of their messages are clear, concise and straight to the point. However, amateurs tend to slip up and assume that readers know exactly what they are talking about.
Go through each promotional message to ensure that it says what you NEED it to say, not what you THINK it says. You should be used to this if you are editing your own book, so be sure to apply the same logic to your marketing.
Now that the message says exactly what you want it to say, does it look how you want it to look? This is especially important with email marketing, but it also affects all other forms of online marketing. For example, sometimes extra characters will be added in place of apostrophies wit some platforms. Be sure to use a platform tester such as (Litmus) to ensure that your message looks right.
Failing to do this can lead to confused customers and an unappealing sales message. It only takes a few seconds to do, and it can alleviate a lot of headaches.
Confusing Book Descriptions
How many book descriptions have left you wondering, “what’s the book about?” It sounds great, but it tells you nothing about the plot, characters or direction of the book. Once again, don’t just assume that the description makes sense. Read it over and be sure that it gives people a clear idea of what they can expect with your book.
Due to the importance of the description, and because it can be hard to separate your knowledge from the book when writing the description, it might be a good idea to let a few other people read the description. If they can’t understand anything about the book’s direction, then you need to edit or rewrite it.
The Right Social Network
Social networking has become a major part of the independent author’s marketing toolbox, but are your efforts put in the right spot? Are you putting all your time into Facebook when Twitter would be better? While it’s good to stay on all the major networks, you will find that your book and message tend to resonate best on one or two specific social media sites.
So, how do you judge the best network? Is it based on number of responses, likes or followers? While this largely depends on the intent of your book (for example, a book to generate leads would probably do better with the most followers), we’ll assume that sales are your major concern. One of the best ways to judge this is to place a different sales link on each network. Analyze each link for clicks and conversions.
At the same time, remember to cover your bases and stay active on all of the major social media sites.
Keywords and Phrases
Those of you used to SEO tactics will find this familiar. If you want to increase your organic ranking, then you need to choose keywords and phrases that are commonly searched and clicked. Google has a great keyword tool that lets you see how many searches each keyword has. Find good keywords that work with your book that will bring in some traffic.
While long-tail keywords can be good, it’s best to stay away from something that nobody searches, such as “amazing book about ninjas fighting pirates and robbing zoos.” Use something like, “novel about ninjas” or “amazing book.”
The biggest problem with amateur marketers is that they tend to assume that everything is going well when it really isn’t. You need to go through every marketing message that you ever write to ensure that it says exactly what you want it to say. You also need to make sure that it looks right and that your book can be easily found and understood. These tactics will help improve your chances of making more sales.