Review requests are one of those things that you absolutely need to sell a book. It doesn’t matter if it’s a review from a newspaper, publication or even one on Amazon. However, it’s becoming difficult to get one because reviewers are more discerning. Not only that, but most writers don’t even know how to approach reviewers for a book. Here are a few things that will get your request promptly ignored.
It seems so much easier to write one request and send it to dozens of reviewers, but this is probably the best way to be ignored. Not only do most of these people not read the reviewer’s guidelines, but the request seems very impersonal. Make it targeted for that specific reviewer by talking about his or her blogs and previous reviews.
You can write a template and then embellish it for each reviewer to save time, but don’t send out the same request to everyone.
Handful of Reviewers
You give it some thought, and five reviews seem like enough to sell your book. So, you send out five review requests and wait. You might even pester the reviewers until they respond. It’s a bad idea to assume that everyone will respond (they get a lot of requests and don’t have much time), and it’s even worse to pester. Keep sending out those requests. If you don’t hear anything back, then assume that the reviewer isn’t interested.
A request through social media, even though it’s an accepted communication medium, isn’t as professional as sending an email. An email seems much more personal. This is a mistake many writers make because it doesn’t seem like a big deal, but send all of your review requests through email.
This is absolutely the worst way to ask for a review, and it will get you an angry response or maybe even a spiteful one-star review. If the reviewer is running a promotion on social media or some forum, don’t hijack the thread with free book vouchers and review requests.
Never, ever do this.
If you want a review, then you should sound professional, find reviewers who actually like your genre or topic and send out as many requests as possible because many of these people will be busy doing their own thing. If you stay professional, then you shouldn’t have many problems finding at least a few reviewers for your book.