It’s understandably most every writer, author or book lovers dream. Not only to have their work published, loved and revered, of course, but to see their book on the shelves — in glorious physical form — at your local bookstore.
Believe it or not, though, but accomplishing such a task — at least after you’ve actually written and self-promoted a Kindle book of your own of course — isn’t nearly as hard as you think it might be.
Today, we’re going to take a look at a few tips and tricks you can utilize to make this fantasy dream a reality. As with most things that are desirable, it’s going to take some good old-fashioned hard work on your part. So if you’re looking for a quick, overnight get-rich-residing-on-local-bookstore-shelves scheme of some sort… well, you’d well to look for such a thing elsewhere. (Or preferably not at all, considering it’s more or less a pipedream.)
Anywho, let’s get started, shall we? In no particular order:
Utilize a Major Book Wholesaler Such As Ingram
Although most bookstores do indeed order books in quantity from the publisher directly, they usually prefer — and oftentimes usually do — get them from a major book wholesaler such as Ingram. It makes sense when you think about it on a vast variety of fronts.
While it’s preferable that you get your book available to both major wholesalers, being Ingram and Baker & Taylor, respectively, you should at the very least see to your Kindle book being made available to at least one of them. This in turn opens up the possibility of said book being purchased by a local or major retail bookstore (or both!) much more simply and readily and takes practically no time at all.
Establish a Realistic Trade Discount
Trade discounts, of course, are the discounts that are passed through book wholesalers (such as Ingram) to retail buyers (existing usually as either online book sites or actual brick-and-mortar bookstores). Although online retailers require much less of a discount, actual bookstores rarely have interest for books that possess less than a 35- 40% trade discount.
It’s best to keep in mind that trade discounts will obviously also affect your profits and royalties, so striking a comfortable medium between being generous but still not losing your shirt is absolutely key.
Establish a Return Program For Your Book
Yet another incredibly simple and easy step you can take towards your book being on sale at a brick-and-mortar bookstore is to establish a returns policy. Like trade discounts, it’s best to establish a returns program or policy for your book before even thinking about promoting it and publishing it to save yourself a lot of potential stress and hassle down the road. Combining the fact that possessing one exponentially increases the odds your book will be put on sale at an actual bookstore only sweetens the pot even more.
Get Your Name Out There Beforehand
As much as we’d like for it to happen, an actual brick-and-mortar bookstore likely isn’t going to put much stake and purchase much stock of a book that doesn’t have an already establishing following or buzz (so to speak). As such, doing the most adequate, wide-reaching and complete self-marketing job for your Kindle book before ever even thinking about getting it into actual bookstores will definitely serve you well.
Whether it’s guest-blogging, free review copies, discount days or even establishing a local sit-down at the very bookstore you’re hoping to eventually be sold within, do everything you possibly can to promote your book at every possible turn and you’ll be well on your way to finally residing on the shelves of your local bookstore.