I was going around Pinterest earlier and I noticed something that I wanted to share with you.
You see, what was happening is that this time around, I noticed myself clicking on more pins which I was never really so inclined to do in the past.
So what changed?
I made an observation and realized why I was clicking on more pins! Look at the image below. If you click on it, it will lead you to my pinterest page.
Pinterest users are quite familiar about how Pinterest works. If you don’t understand then head over to pinterest and you will quickly learn. Basically, when you click open a pin and then you click on the image, it brings you to whatever link the pinner has set up to take you. If you go to this pin, you will notice that if you click the pin, it takes you right back to this blog page!! How cleaver!
Here’s the strategy: Put unanswered questions in your images and give the viewer teasers. Use traditional headline / title strategies in your pins.
If you were a pinner who wanted help in the area to get the viewers of your pins to click on the image to your link, and if you came across my pin, you would probably be inclined to click on it.
Here’s another one that I found to give you another example:
Andrea Warner’s pin says “16 things that Calvin & Hobbes Said Better Than Anyone Else”
Isn’t that better than having an image listing all 16 things right on that image? Why would the viewer ever need to click through?? They are getting all of the information right there! Sure, they might be more inclined to comment, but you want traffic.
Another strategy here would be to list 2 or 3 Calvin & Hobbes sayings (this is your teaser).
This should open up your mind.
Think about it – before I made this realization, if I was marketing a kindle book, I would probably throw up the cover of that Kindle book and perhaps put a link in the comments section for people to buy my book. However, this changes the strategy…..
My next book is about how to get more energy. With this new strategy, I would probably say something like “I did this and got more energy instantly” AND THAT’S IT. Frequent pinterest users will know that they need to click on the image to see what I did to get more energy.
Get to pinning with this new strategy!! It will take you far!