Choosing the right categories for your book written

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Most authors, at least when writing their first book, write what they’re passionate about. They don’t think much about the genre, category, topic or anything else. They also don’t think much about how important choosing a category can be. In fact, even most experienced writers just create books in their own little topic that takes here and there from other genres and categories. While this is fine and many people can become successful doing that, most full-time writers find it better to strategically find and pick the right category.

Is Category Important?

Category might be one of the most important decisions of your writing career. It will obviously change how you write your book and what the book is about, but we won’t discuss that in this post. This will only be about the selling aspect.

Imagine trying to sell a book, but only being able to use vague language. You can’t really tell people what it’s about, and you can’t really be noticed because you aren’t saying anything of substance. That’s what it’s like to sell in a broad and vague category like “literary” or “documentary.”

While many of the world’s best books are called literary by their own merits, the truth is that the majority of classics fall into a specific genre. For example, most people call “1984″ a literary masterpiece, but it’s really a science-fiction book by all accounts and standards. The same goes for “Brave New World” and “Farenheit 451.” We might call them literary now, but they were all in a specific genre when they were first sold.

Genre is important because it tells people exactly what to expect. Most readers have defined tastes about what they do and don’t like. That doesn’t mean that they want to see the same thing over and over, but they want a book that will satisfy their needs and expectations. Documentaries are too vague, but 1980s rock documentaries are very specific and to the point. The same goes for fiction. Instead of writing a literary book, write a humorous European anthology, or a dieselpunk epistolary.

Browsing

Another reason to prioritize your category is because that’s how people browse for books. A lot of people buy books by looking at the most popular selections, but they will also look for books in their favorite category. Not only should you write for a very specific audience, but you should also ensure that your book is listed as specifically as possible. Go as deeply as possible when listing your book. Don’t settle on “Literary and Fiction.” Go into the deepest sub-category that you can until you find something that perfectly describes your book.

You have to list your books so that the common browser can find them. If you don’t, then you’ll missing out on a lot of money.

Satisfy the Market

Being an author is like running a business. Every business is made to satisfy the market. Some businesses are common, like grocery stores and office supply stores. They sell common products, but they satisfy the local market. Other businesses make products that fill specific needs. Regardless of how products are made, every business is made to satisfy some area of the market.

If you want to make money as a full-time writer, then you have to do the same thing. Look at the various types of categories and find one that has a lot of demand, but not a lot of content. For example, historical fiction is very big right now (especially areas like westerns and Egyptian fiction). These categories are sparse in content, but big on demand.

Once you find that category, make a book to fill it. Instead of letting your imagination or research go wild, put some boundaries around it so that you can create an appropriate book. Having a hard time finding good markets? Searching forums full of readers is a good place to start. You’ll typically find threads with people who are looking for certain books, but they can’t find anything in the right category. If you do your research, then you should be able to find some compatible categories.

Conclusion

While there’s nothing wrong with writing what you’re passionate about, you have to remember that you’re writing for money. One of the best ways to do that is to pick a good category that has only a few books, but a big demand. If you do that, then you’ll become the de facto writer in that area, which will translate to a big paycheck from Amazon.

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More Books DOESN’T ALWAYS Mean More Money

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There seems to be a prevalent through among ebook writers and self-publishers. Many of these people think that they will make more money if they just produce more books. This really does seem to make sense in a very formulaic, mathematical way. It’s a trap that many people fall for, but it’s an understandably desirable trap. Every writer wants to write more, right? So pushing yourself to make six books a year (or go pedal-to-the-metal and a book every week for 52 books a year) just makes sense. Let’s see how well that formula holds up to logic.

 

The Formula

 

Most people have very, very modest success when it comes to self-publishing. The average Kindle book will make about $100. Sometimes even great pieces of literature only make that much due to poor marketing. So, if you only make one book a year, then that’s $100. Yeah, that sounds like chump change considering all of the work you put into it.

 

It only seems to make sense that publishing more frequently would give you more money every year. Going by this standard, doing a book a week would yield about $5,200. Definitely not enough to live on, but at least it’s enough to seem profitable.

 

Develop Craft

 

I don’t care if you publish fiction, non-fiction, informational products or books with pretty pictures. Everyone, even those who get a huge blockbuster on their first try, need to develop their craft. Those on the fiction side have to learn how to develop characters, dialogue, believable settings and interesting plots. Those on the non-fiction side have to hone their research skills, deductive and logical reasoning and ability to make sense of their research.

 

You can’t do that making a ton of books every year. At this rate you’re just splashing text to a document and hoping it sounds coherent. Sure, you might, might make a couple thousand a year, but that’s the most you can ever hope for at this level.

 

Marketing

 

Remember what I said about marketing before? There are some truly great pieces of literature on the Kindle store that only have a few sales. Why’s that? Because the writer knows a lot about writing, but nothing about marketing. Say what you will about marketing, it’s the glue that makes money stick to your book and no one else’s. People buy books that they know about.

 

Sure, sporadic purchases happen, but most Kindle buyers are looking for a specific book. They found out about it from a friend, reading a review, in the news or somewhere. You need to be somewhere for people to come to you. “Write it and they will come” has not been a viable strategy in any of our lifetimes.

 

So, how much marketing can you really do with the publish-one-a-week spray-and-pray method? Close to none. Maybe you can write a blog post about it, but can you get traffic to your blog while you’re grinding your fingers away on new books? I doubt it.

 

Too Much Change

 

Another problem with binge publishers is that they are too willing to change. Changing your craft, or rather letting it evolve, is a natural process as you find out what your niche, voice and passion is. Following the leader, writing specifically for cash and writing about something popular will make your book obsolete before you even publish it.

 

But, you don’t have much of a choice. The truth is that most of the writing process occurs off the page in our minds. You can’t put much thought in a book that you’re only going to spend a week on. There’s a reason why most best sellers take over a year to write.

 

Give Yourself Time

 

Stop playing the formula game. Sure, there might be a small handful of people who play it and win, but you can do the same by buying a lottery ticket. If you’re going in for the long haul, then you should put time into developing your book and making it as good as possible. You may be self-publishing, but make sure that the book is good enough to send to a publisher.

 

If you don’t, then you can look forward to an unfruitful and frightfully busy writing career. Either develop your craft and hone your marketing, or have fun grinding your fingers away on the keyboard.

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The Three Things All Writers Should Know About Social Media Marketing

photogen_aef208(1)With the recent inception and boom in social media, marketing one’s own books on the various networks is practically a no-brainer. But as with everything of this sort, there are obviously some major dos and don’ts – and three things in particular that any and all writers should know about pitching their wares via social media marketing.

So let’s take a look at these three golden rules and learn more about what they are, yes? (Yes!)

Constant Professionalism Is Crucial

Nobody, no matter what they say, likes an amateur. And unsurprisingly, pretty much no one is too keen on doing any business or buying much of anything from an amateur either. This all certainly doesn’t mean that you need to act like you’re wearing a suit-and-tie and are the CEO of some Fortune 500 company all the time or anything. In fact, simply being respectable, friendly, easy-going and down to earth is more than enough to win over most people.

Just think of how you’d want someone to act or present themselves if you were planning on doing business or purchasing something from them, and follow this standard in anything and everything you do on social media. It will no doubt serve you very well.

Steer Clear Of Constantly Being In Hard-Sell Mode

Imagine, if you will, that you’re first meeting someone for the very first time. And the very first thing they did was beg you to buy their book, insisting it was very cheap, saying please up down and all around and generally being an annoying pain in the ass. Would you want to buy whatever it was they were selling? Of course not!

Constantly being in “sell, sell, sell” mode is a surefire way to annoy most everyone you come across in social media. And as a direct extension of this, is also a surefire way of ensuring that all of these people you come across – and you can come across a lot of people on social media if you know what you’re doing – will most certainly not want to buy anything you’re promoting regardless of whether it’s a book, service or product.

So simply tone down the hard-selling and know when to pick your spots and pitch your Kindle books and when to tone it down and just be an everyday person on whichever social media network you’re currently on.

Treat Others How You Want to Be Treated

It’s the cardinal rule of not just online life, but everyday real life as well. Treat others how you want to be treated. Show people respect and it will be shown to you in kind. In general, just don’t be a tool and try to start random arguments or air petty grievances for all of the social media world to see.

In this particular self-publishing and self-marketing business, making friends is key. And you’re certainly not going to be making any friends – or at least any new ones – by being mean or a bully to random people you meet on these networks. Just try and be as friendly, respectable and kind to everyone you come across just as you would if you’d come across them in your everyday life. And, as discussed above, simply treat others how you’d want to be treated. Or at the very least treat others how you’d want to be treated by someone whose book you were thinking about reading (and subsequently purchasing).

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The Four Pillars of Becoming a Career Kindle Book Author

So you want to be a career author, yes? And you’ve rightfully decided that your best bet of this accord is to do so by becoming a career Kindle book author? Well, you’ve got the first (and often most difficult) step out of the way already, so good on you for that.

But what can you do to give yourself the best possible shot at becoming a career Kindle book author? Well, thankfully for you we’ll be taking a look at the four key steps you can implement to give yourself the best chance at achieving this goal in this very article. Four pillars to Kindle book career success, if you will.

Without further ado!

Step 1: Being Realistic

If this is truly going to be a career, you’re first going to need to figure out exactly how much money you’re going to need each month in order to properly and realistically sustain yourself. This doesn’t just take into account the bills, gas money and grocery store money, but also a bit of spending money for yourself each week and month as well. Everybody needs a bit of money to treat themselves from time to time and this career is no different.

Now, you’re not going to want to aim for initial A Song of Ice and Fire kind if income, but certainly don’t skimp yourself and aim for a pretty decent amount of monthly sales. After all, “if you shoot for the moon, you shall end up amongst the stars.” Or something…

Step 2: Representing Yourself In the Best Possible Way and Being Professional in Everything You Do

Now that you’re going to be writing as a living, it’s going to demand a kind of change in mindset in the way you approach it. No longer are you going to be writing for the joy of it in your spare time – as a hobby per se – and instead, your writing is going to essentially be your business. It’s now the why and how you make a living each and every month.

In addition, no longer are you just a writer but now an editor, a public relations and marketing manager, a proofreader and – essentially – a CEO who makes each and every decision for the financial better of your company.

Step 3: Being Dedicated

Upon first announcing to your family that you’re going to now be a full-time author, they may very well start to assume that you spend your days sleeping in and eating cereal in your underwear. But just as with Step 2, you’re going to want to remain professional and treat this newfound business decision accordingly.

One of the perks of working for yourself and being a career author means you can make your own hours, so you don’t have to work 9 to 5 Monday-Friday unless you want to. But you’ll certainly discover before not too long that you’re going to need at least 40 hours each week between writing, marketing yourself and working on public relations events and deadlines if you’re going to even hope to be able to meet your monthly income goals.

Step 4: Being Persistent & Positive

While many new career authors are quite negative when it comes to marketing their own work, you’ll be able to give yourself a boosted kickstart from the get-go by simply approaching everything marketing related that you have to do from a positive light. Form as many relationships with people within the industry and your own fans as you possibly can and really strive to learn to love the marketing aspect of what you do just as much as the writing.

Taking words such as “cannot”, “failure” and “impossible” out of your vocabulary right this instant is also an excellent idea. If you truly plan on becoming a career author – and plan on doing this for the long haul – than you’re going to likely have to work harder than you ever have before, rain or shine. It’s not going to be easy, but you can do it with the right combination of stubbornness and hard work.

Continue pushing yourself on those days when you think you’ve run out of energy and always strive to go the extra mile. And before long, you’ll look up, look around and realize, “Hey, I’m a full-time career Kindle book author!”

And trust us… it feels great!

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Fact or Fiction: Can You Truly Use Mobile Apps to Help Promote Yourself And/Or Your Brand?

Contrary to popular belief, creating your very own mobile application is much, much easier than you’d initially think. There are many plug and play solutions today that allow you to create a mobile app to showcase your content, your brand, and your online assets.

And that’s the easy part.

Once you know the basics of creating your own mobile app – what then? What kind of app could you possibly make that would help you win more fans, readers, clients or subscribers to your Kindle books or other products?

Having a game plan to easily package your content in the form of a mobile app can make connecting with more buyers, fans, and subscribers much easier. If you haven’t noticed it happening yet, the online marketing industry has been shifting big-time towards anything and everything mobile — both online and offline.

If you want to get your content in the front of millions of people, then mobile apps are a great strategy.

Fast App Promotion, from Amy Harrop and Debbie Drum provides step-by-step training for non-technical people on how to create and publish a mobile app that showcases your content. will quite literally guide you through the process of not only solidifying your app idea dream into a reality — and doing so without requiring any computer programming skills/knowhow to boot) – but it will also help you form, create and plan various ideas of how to best promote yourself via mobile applications.

It helps illustrate to you the different ways this can be accomplished and even how you can monetize your newly-created mobile applications (depending on which angle you take in what said app is ultimately for). Heck, it even helps point you in the right direction regarding where to go and get quality content for your new mobile app completely free.

Yes, you can create your own mobile apps – and help promote yourself quickly and easily to thousands upon thousands of people almost instantly. It’s positively mind-boggling what can be accomplished here.

If you want to learn how to easily get your content noticed in the form of a mobile app, then check out Fast App Promotion! You can learn more here:
http://amyharrop.com/FastApp

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Four Crucial Steps to Making Self-Publishing Your Career

While we may not all set out to make writing and/or promoting our Kindle books a long-term career, there comes a time when it not only looks like it’s possible, but practically becomes a certainty! As long as you’ve been putting in the adequate amounts of time and research into not only just putting out the best possible Kindle book you can but also marketing it as efficiently as possible, such a crossroads will come upon you eventually.

 

And who’re we kidding? Writing and/or publishing/marketing your own Kindle books for a living is certainly an amazing and fulfilling career to have. So are there any possible steps or things to pay attention to going forward to help increase your likelihood of making this whole shindig a career?

 

Why of course there are! Let’s go ahead and dive in, shall we?

 

>>  #1. Surround Yourself With Great Working Partners and Counsel.

 

We’ve talked about this many times before. The self-publishing world is one in which you’ll very rarely find someone who’s able to not only write their Kindle book well, but also design a kickass cover themselves and then trifecta-parlay it all by marketing it out of the park. These people just don’t come along very often — if at all — and if you happen upon one then run in the other direction. They’re not human.

 

In all seriousness, you should honestly and unemotionally identify what you do well in your Kindle book self-publishing/marketing business plan and then everything else that you don’t do so well. You’re going to want to find the best, most solid business/working partners to help you fill these voids that your own knowhow or talent simply cannot.

 

Again, remember to try and do your best to keep your ego out of this decision. There’s really no shame at all in what amounts to not being a professional athlete in three separate sports.

 

>> #2. Research for Breakfast, Research for Lunch and Research for Dinner. (It’s Okay, There’s Ice Cream For Dessert…)

 

Ah, research. The Kindle book entrepreneurs biggest boon. But what is exactly even meant by research and can you truly dislike it with a vehement passion if you’re not even acutely aware of the many different aspects Kindle book research entails?

 

Because believe it or not but Kindle book research doesn’t just consist of researching various information and sub-topics for your fictional or non-fictional work of art. Oh no, it consists of researching competing Kindle books in not just your niche but all somewhat related ones as well. It also consists of researching possible blogs, message boards or online venues where you could shamelessly promote your Kindle book to the masses and blasting the hype-train up to 10 – full speed ahead.

 

It consists of taking a look at prices for not only the niches directly and even somewhat indirectly related to your Kindle book, but literally every single niche imaginable because… well, why not?

 

Actually, you know what? It’s all coming back to me why everyone hates Kindle book research now. Yeah, everyone was pretty spot on, in fact…

 

>> #3. Constantly Make Both Short and Long-Term Deadlines, Budgets and Goals; Keep Meticulous Track of Them.

 

If you’re going to want to parlay this whole Kindle book “hobby” business (as your close friends and family will no doubt continue to refer to it as until you start buying them increasingly pricey holiday and birthday presents) into an actual, sustainable career, you’re going to want to start acting like it aren’t you? Ideally this means that, even though there aren’t any people to lord over you and give you deadlines and outlines and the like, you’re still going to need to make this all happen.

 

Because you’re in business for yourself now and no one will care if you either make this career happen or tank or not except for you.

 

Now there’s no need to take this entirely too far and start making line graphs and infographics charts and such. So if you ever get that far, just take a deep breath and try and calm down and stop working for a while. But just by taking a few hours a week to help map out or outline the coming days, weeks and months in terms of deadlines, budgets and goals will only mean good things for your career in the long run. Regardless of whether you actually achieve them or meet them or not.

 

Which, coincidentally segues us directly into the next step…

 

>> #4. Don’t Be Afraid to Miss Deadlines, Go Over Budget and Completely Swing Wide Right (See: Off-Target) of Achieving Your Goals.

 

This isn’t a piece of cake career, nor will success ever be served to you on a silver platter. You’re going to need to work at this and put in the hours, blood (note: the red editing or proofreading marker or pen ink blood — not actual blood silly), sweat and tears that it will take for you to succeed. You’ve got to pay your dues and you’ve got to want it to truly get past the potential pitfalls that others who thought they could make this a career simply could not bypass. You’ve got to have the passion for writing, publishing and/or marketing to truly enable yourself to take this potential career to new heights. New heights you probably never even dreamed it could be taken to.

 

In other words, stay vigilant, stay on top of yourself and be as disciplined as possible, but don’t turn yourself into some kind of emotionless hack the likes of which no one in their right mind would ever want to hang out with. You still have an actual social life to live and enjoy outside of this newfound career of yours, you know!

 

>> #5. Take Proper Breaks, Days Off and Vacations So You Won’t Burn Yourself Out

 

This one might seem like common sense, but for anyone who’s ever truly tried their hand at earning a living writing their own Kindle books, it can turn into an absolute all-day and night obsession very quickly. Perhaps because it possesses such a concrete set of differing stages, from the research and outline phase to the ever-dreaded (or beloved) writing, editing and proofreading phase to the final homestretch self-publishing and self-marketing phase.

 

There’s a lot of multitasking that needs to be done — and then some — and then some. I’ve heard it said that those who thrive amidst chaos oftentimes perform the best as Kindle book publishers/marketers and I must say that I’m inclined to agree. It makes sense and even if you aren’t good amidst chaos, you will be if you want to make self-publishing your own Kindle books your career badly enough.

 

But alas, it’s about time to wrap this little get-together up already. Don’t fret and think too much on this if you’re worried about it. If you truly want to make being a Kindle book author/publisher to be your main career in life, then you can and will do it. Just work at it like you’ve never worked at anything before and never forget, appreciate and love the fact that you’re one of the lucky few on this planet who’s getting to do what they love for a living.

 

Good luck!

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Why It’s Important to be Emotionally Invested in Kindle Books As You Are Intellectually

Understandably, you need to be sure that you pay attention to what you’re doing when you’re writing your Kindle books. You need to do more than just take a look at the intellectual side of what you’re doing and instead tap into a more emotional kind of connection to whatever story or topic it is that you’ve decided to tell the world about. While it’s certainly entirely plausible to write an effectively selling Kindle book without making this kind of connection, there’s no doubt you’ll find the entire writing (and subsequent marketing) process much, much easier than you would otherwise.

The need to have an emotional investment in your story or topic at hand is so important because it helps you focus on what you want to accomplish with your Kindle book. It allows you to get an idea of what your characters are doing and how or why they’re acting the way they are in your story. It could even be used to help you figure out what you want your story to ultimately accomplish while also managing to more easily discover what exactly you’re hoping to truly pitch to prospective readers with it all.

You can have an easier time with getting your story to be more appealing and intriguing if you’ve managed to have some kind of emotional attachment in place behind it. Doing all of this also helps to accomplish you’re getting on the same wavelength as your targeted demographic. Readers can easily tell when a story or non-fictional book is written simply to make money off of selling it or instead for the greater good of getting the information or tale out there to the masses.

You can also help yourself stay invested in writing your Kindle books as a means of helping you avoid writers block or a lengthy patch of being absolutely unsure of what or where to go next. An emotional connection will help provide for you a special bond with your book – as corny as this may sound.

Finally, being passionate about your work is vital because it makes it easier for you to want to market what you’ve written. Instead of merely being about how many of your Kindle books you sell solely for the money you make, you’re instead just interested in marketing it because you’re so attached and confident that it will do some good. This includes telling everyone about why your Kindle book may be something of interest to them and is understandably valuable even after you’ve finished the final draft.

You can even share your enthusiasm and emotional interest in your story through a blog or even through guest-post articles on other blogs or websites. This investment can even spread all the way through into the cover art, the title and the description – which are oftentimes some of the hardest aspects of finalizing your Kindle book for sale.

So how’s this best accomplished? Well, it’s simple really. Simply choose topics or subjects for your Kindle books that are close to your heart or interests. If you’re still having trouble, sit down, take out a notebook and list everything that you’re passionate about and like to do in your everyday life. Follow this up with niche market research and you should be ready to roll in no time!

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The Art of the Soft Sell: An Easy Way to Sell Your Kindle Books

Believe it or not, you don’t have to be overly overt when it comes to marketing your Kindle books. In fact, you can essentially act as if you’re not trying to sell your Kindle book at all – or at the very least make it seem as if you’re not desperately doing everything in your power to get the prospective buyer to purchase your stuff.

Selling and marketing things in this way is commonly referred to as a soft-sell. This is essentially a way of pitching products or services in such a way so that the overall marketing efforts that you utilize while pitching said product to a reader are much more casual and easier to handle than normal. Essentially, you’re making it appear as if the decision to buy your Kindle book is there’s and there’s alone, and you in no way are trying to pressure them into anything or constantly pepper them with abrupt, time-sensitive and shamelessly desperate call to actions.

The process of soft selling Kindle books involves using a much more friendly approach to your marketing than you may be used to. It involves simply talking about what you enjoy and adding something of use to the conversation. You can casually mention your book and how it relates to what you are talking about but don’t bother trying to force in any kind of specific message in the process. While it’s obviously not hard to be extra nice to people, especially if you’re faking it, many people do find a problem with soft-selling their Kindle books because of the lack of any definitive instruction on how to go about purchasing the product in question.

Which isn’t to say you’re not going to be giving them a direct line to purchase your Kindle book at all – oh no. Instead of the aforementioned shameless and blatantly desperate call to action buttons, soft-sells instead utilize simple text links that usually are summed up with a mere “click here”. Links can be included to anchor from your name on a social media site or via the just mentioned “click here to see more” text on a blog.

The next part of the soft sell that we’re going to talk about today involves giving away some aspects of your Kindle book for free. As with most every other industry, things sell even better when supplemented by complimentary free bonus products. As this relates to your Kindle book writing or publishing business, you can do anything from provide sample chapter excerpts on your blog or even implement a limited time discount to further entice anyone “on the fence”.

Staying positive and steering clear of too much negativity is also useful when it comes to the soft-sell. Positive emotions and words are oftentimes used in order to make it easier for people to take advantage of the overall “mood” of the moment. Although to be fair, this particular trick really does depend on the specific type of demographic you’re targeting with your Kindle book and doesn’t work for everyone.

The best part of utilizing the soft-sell method of marketing your Kindle book is that the overall process will be a lot more enjoyable and comforting to the average reader. This, ultimately, will help bolster your Kindle book sales while also giving you a generally favorable reputation. People are much more likely to respond to soft sells then if the advertising was forced down their throats from the moment they arrived at the landing page. The kindness and general laid-back nature of this Kindle book marketing strategy is a critical part of what makes it work.

Again, it all really depends on the specific demographic that you’re looking to target with your Kindle book. But if you’re looking for a safe, genuine way to market your Kindle book to people on your blog or website, then look no further because you’ve finally found it!

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The Top 3 Tips to Increase Your Kindle Book Sales

Out of all of the many things we talk about on here in the world of self-publishing and self-marketing Kindle books, anything having to do with how to increase or maximize your actual book sales is far and away the most popular of all. Not that this is very surprising — of course it’s one of the most popular topics — when it’s all said and done, it’s tied directly into learning how to ultimately make yourself more money at the end of the day.

There’s really nothing more that can be said — nor will I try to. However, I will simply segue directly into today’s post — one that no doubt has the vast majority of you are already frothing at the mouth ready to devour — which, coincidentally, helps teach you the Top 3 Tips to Increase Your Kindle Book Sales.

Indeed, without further ado!

1.) Take Adequate Advantage of Social Media

We’ve talked time and time again about the importance and potential of social media for both marketing and publishing your own Kindle books to their maximum effectiveness. And it’s only proving to ring truer the more time passes. Whether you like it or not, social media is here to stay — not just in the self-publishing game, but literally every other game as well.

If you’re still yet to seriously try and take advantage of Facebook, Twitter, Google+, LinkedIn and/or any of the other social networks — both old and new — to bolster your Kindle book sales, well… the only person thing you’re hurting is yourself own wallet.

2.) Hand Out Review Copies or Provide Free Promotional Giveaways On Blogs or Sites Whom Cater to Your Target Demographic(s)

Many new Kindle book marketers tend to write this particular tip off because they don’t think they “rate” so highly yet or are popular/well-known enough to approach any blog or sites of note. But seriously, ask yourself the following two questions:

#1: Do you have enough confidence in your Kindle book(s) that you believe an honest, unbiased review would help you by advertising it in a positive, enjoyable light?

And:

#2: Do you like free stuff? Nothing in particular or specific — just literally anything free you can think of…

If you were able to answer a resounding yes to both of those questions, get networking and reaching out to the blogs and sites with similar demographics to your particular Kindle book(s) and ask away. If it’s something useful or interesting or helpful — and you’re offering it for free in a professional, respectable light — then you should be good to go regardless of your personal popularity as an author/publisher yet.

3.) Provide Useful, On-Topic Bonus Material For Free to Effectively Help Supplement Your Main Kindle Book as a Bargain Deal/Offer

Tying in quite closely to tip #2, this particular tip instead deals with offering your customers (or potential customers rather) something free as a bonus in addition to your main and core Kindle book product. It doesn’t even have to be anything really in-depth or super complicated — seriously, you’d be surprised but sometimes something as simple as a complementary, “Top 10 X Ideas” related to the overall subject of your main Kindle book that you’re promoting will be more than sufficient.

Just remember that it’s more important to offer a bonus that’s related to the overall topic or general idea of your main book. You could write the best, most useful 500 page Kindle book on something entirely off-topic and you wouldn’t see much sales spikes even offering it for free. You need to provide your potential customer with a deal that they simply cannot refuse, so there’s no need to go overboard and there’s no need to oversell it.

An excellent resource to get in the right frame of mind for this particular tip is to watch late-night TV infomercials and take a look at the supplementary/complimentary free or super-discounted bonus products that are offered near the tail end of the commercial. Take notes, analyze, dissect and copy the overall marketing strategy to your Kindle book campaign. Bada-bing, bada-boom — it’s easy as pie!

For More Information about Kindle Publishing visit the Kindle Forum http://kindleforum.co/

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The Personal Book Trailer

I came across this book trailer today.

I absolutely love this trailer!  It really brings the author to life having this real life video of her speaking from the heart about her work.

I just wanted to point this out that the possibilities of creation are endless when it comes to writing, publishing, and marketing on the kindle.

Be sure to share your book trailers on the kindle marketing forum!

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