Fact or Fiction: Can You Truly Use Mobile Apps to Help Promote Yourself And/Or Your Brand?

Contrary to popular belief, creating your very own mobile application is much, much easier than you’d initially think. There are many plug and play solutions today that allow you to create a mobile app to showcase your content, your brand, and your online assets.

And that’s the easy part.

Once you know the basics of creating your own mobile app – what then? What kind of app could you possibly make that would help you win more fans, readers, clients or subscribers to your Kindle books or other products?

Having a game plan to easily package your content in the form of a mobile app can make connecting with more buyers, fans, and subscribers much easier. If you haven’t noticed it happening yet, the online marketing industry has been shifting big-time towards anything and everything mobile — both online and offline.

If you want to get your content in the front of millions of people, then mobile apps are a great strategy.

Fast App Promotion, from Amy Harrop and Debbie Drum provides step-by-step training for non-technical people on how to create and publish a mobile app that showcases your content. will quite literally guide you through the process of not only solidifying your app idea dream into a reality — and doing so without requiring any computer programming skills/knowhow to boot) – but it will also help you form, create and plan various ideas of how to best promote yourself via mobile applications.

It helps illustrate to you the different ways this can be accomplished and even how you can monetize your newly-created mobile applications (depending on which angle you take in what said app is ultimately for). Heck, it even helps point you in the right direction regarding where to go and get quality content for your new mobile app completely free.

Yes, you can create your own mobile apps – and help promote yourself quickly and easily to thousands upon thousands of people almost instantly. It’s positively mind-boggling what can be accomplished here.

If you want to learn how to easily get your content noticed in the form of a mobile app, then check out Fast App Promotion! You can learn more here:


Four Crucial Steps to Making Self-Publishing Your Career

While we may not all set out to make writing and/or promoting our Kindle books a long-term career, there comes a time when it not only looks like it’s possible, but practically becomes a certainty! As long as you’ve been putting in the adequate amounts of time and research into not only just putting out the best possible Kindle book you can but also marketing it as efficiently as possible, such a crossroads will come upon you eventually.


And who’re we kidding? Writing and/or publishing/marketing your own Kindle books for a living is certainly an amazing and fulfilling career to have. So are there any possible steps or things to pay attention to going forward to help increase your likelihood of making this whole shindig a career?


Why of course there are! Let’s go ahead and dive in, shall we?


>>  #1. Surround Yourself With Great Working Partners and Counsel.


We’ve talked about this many times before. The self-publishing world is one in which you’ll very rarely find someone who’s able to not only write their Kindle book well, but also design a kickass cover themselves and then trifecta-parlay it all by marketing it out of the park. These people just don’t come along very often — if at all — and if you happen upon one then run in the other direction. They’re not human.


In all seriousness, you should honestly and unemotionally identify what you do well in your Kindle book self-publishing/marketing business plan and then everything else that you don’t do so well. You’re going to want to find the best, most solid business/working partners to help you fill these voids that your own knowhow or talent simply cannot.


Again, remember to try and do your best to keep your ego out of this decision. There’s really no shame at all in what amounts to not being a professional athlete in three separate sports.


>> #2. Research for Breakfast, Research for Lunch and Research for Dinner. (It’s Okay, There’s Ice Cream For Dessert…)


Ah, research. The Kindle book entrepreneurs biggest boon. But what is exactly even meant by research and can you truly dislike it with a vehement passion if you’re not even acutely aware of the many different aspects Kindle book research entails?


Because believe it or not but Kindle book research doesn’t just consist of researching various information and sub-topics for your fictional or non-fictional work of art. Oh no, it consists of researching competing Kindle books in not just your niche but all somewhat related ones as well. It also consists of researching possible blogs, message boards or online venues where you could shamelessly promote your Kindle book to the masses and blasting the hype-train up to 10 – full speed ahead.


It consists of taking a look at prices for not only the niches directly and even somewhat indirectly related to your Kindle book, but literally every single niche imaginable because… well, why not?


Actually, you know what? It’s all coming back to me why everyone hates Kindle book research now. Yeah, everyone was pretty spot on, in fact…


>> #3. Constantly Make Both Short and Long-Term Deadlines, Budgets and Goals; Keep Meticulous Track of Them.


If you’re going to want to parlay this whole Kindle book “hobby” business (as your close friends and family will no doubt continue to refer to it as until you start buying them increasingly pricey holiday and birthday presents) into an actual, sustainable career, you’re going to want to start acting like it aren’t you? Ideally this means that, even though there aren’t any people to lord over you and give you deadlines and outlines and the like, you’re still going to need to make this all happen.


Because you’re in business for yourself now and no one will care if you either make this career happen or tank or not except for you.


Now there’s no need to take this entirely too far and start making line graphs and infographics charts and such. So if you ever get that far, just take a deep breath and try and calm down and stop working for a while. But just by taking a few hours a week to help map out or outline the coming days, weeks and months in terms of deadlines, budgets and goals will only mean good things for your career in the long run. Regardless of whether you actually achieve them or meet them or not.


Which, coincidentally segues us directly into the next step…


>> #4. Don’t Be Afraid to Miss Deadlines, Go Over Budget and Completely Swing Wide Right (See: Off-Target) of Achieving Your Goals.


This isn’t a piece of cake career, nor will success ever be served to you on a silver platter. You’re going to need to work at this and put in the hours, blood (note: the red editing or proofreading marker or pen ink blood — not actual blood silly), sweat and tears that it will take for you to succeed. You’ve got to pay your dues and you’ve got to want it to truly get past the potential pitfalls that others who thought they could make this a career simply could not bypass. You’ve got to have the passion for writing, publishing and/or marketing to truly enable yourself to take this potential career to new heights. New heights you probably never even dreamed it could be taken to.


In other words, stay vigilant, stay on top of yourself and be as disciplined as possible, but don’t turn yourself into some kind of emotionless hack the likes of which no one in their right mind would ever want to hang out with. You still have an actual social life to live and enjoy outside of this newfound career of yours, you know!


>> #5. Take Proper Breaks, Days Off and Vacations So You Won’t Burn Yourself Out


This one might seem like common sense, but for anyone who’s ever truly tried their hand at earning a living writing their own Kindle books, it can turn into an absolute all-day and night obsession very quickly. Perhaps because it possesses such a concrete set of differing stages, from the research and outline phase to the ever-dreaded (or beloved) writing, editing and proofreading phase to the final homestretch self-publishing and self-marketing phase.


There’s a lot of multitasking that needs to be done — and then some — and then some. I’ve heard it said that those who thrive amidst chaos oftentimes perform the best as Kindle book publishers/marketers and I must say that I’m inclined to agree. It makes sense and even if you aren’t good amidst chaos, you will be if you want to make self-publishing your own Kindle books your career badly enough.


But alas, it’s about time to wrap this little get-together up already. Don’t fret and think too much on this if you’re worried about it. If you truly want to make being a Kindle book author/publisher to be your main career in life, then you can and will do it. Just work at it like you’ve never worked at anything before and never forget, appreciate and love the fact that you’re one of the lucky few on this planet who’s getting to do what they love for a living.


Good luck!


Why It’s Important to be Emotionally Invested in Kindle Books As You Are Intellectually

Understandably, you need to be sure that you pay attention to what you’re doing when you’re writing your Kindle books. You need to do more than just take a look at the intellectual side of what you’re doing and instead tap into a more emotional kind of connection to whatever story or topic it is that you’ve decided to tell the world about. While it’s certainly entirely plausible to write an effectively selling Kindle book without making this kind of connection, there’s no doubt you’ll find the entire writing (and subsequent marketing) process much, much easier than you would otherwise.

The need to have an emotional investment in your story or topic at hand is so important because it helps you focus on what you want to accomplish with your Kindle book. It allows you to get an idea of what your characters are doing and how or why they’re acting the way they are in your story. It could even be used to help you figure out what you want your story to ultimately accomplish while also managing to more easily discover what exactly you’re hoping to truly pitch to prospective readers with it all.

You can have an easier time with getting your story to be more appealing and intriguing if you’ve managed to have some kind of emotional attachment in place behind it. Doing all of this also helps to accomplish you’re getting on the same wavelength as your targeted demographic. Readers can easily tell when a story or non-fictional book is written simply to make money off of selling it or instead for the greater good of getting the information or tale out there to the masses.

You can also help yourself stay invested in writing your Kindle books as a means of helping you avoid writers block or a lengthy patch of being absolutely unsure of what or where to go next. An emotional connection will help provide for you a special bond with your book – as corny as this may sound.

Finally, being passionate about your work is vital because it makes it easier for you to want to market what you’ve written. Instead of merely being about how many of your Kindle books you sell solely for the money you make, you’re instead just interested in marketing it because you’re so attached and confident that it will do some good. This includes telling everyone about why your Kindle book may be something of interest to them and is understandably valuable even after you’ve finished the final draft.

You can even share your enthusiasm and emotional interest in your story through a blog or even through guest-post articles on other blogs or websites. This investment can even spread all the way through into the cover art, the title and the description – which are oftentimes some of the hardest aspects of finalizing your Kindle book for sale.

So how’s this best accomplished? Well, it’s simple really. Simply choose topics or subjects for your Kindle books that are close to your heart or interests. If you’re still having trouble, sit down, take out a notebook and list everything that you’re passionate about and like to do in your everyday life. Follow this up with niche market research and you should be ready to roll in no time!


The Art of the Soft Sell: An Easy Way to Sell Your Kindle Books

Believe it or not, you don’t have to be overly overt when it comes to marketing your Kindle books. In fact, you can essentially act as if you’re not trying to sell your Kindle book at all – or at the very least make it seem as if you’re not desperately doing everything in your power to get the prospective buyer to purchase your stuff.

Selling and marketing things in this way is commonly referred to as a soft-sell. This is essentially a way of pitching products or services in such a way so that the overall marketing efforts that you utilize while pitching said product to a reader are much more casual and easier to handle than normal. Essentially, you’re making it appear as if the decision to buy your Kindle book is there’s and there’s alone, and you in no way are trying to pressure them into anything or constantly pepper them with abrupt, time-sensitive and shamelessly desperate call to actions.

The process of soft selling Kindle books involves using a much more friendly approach to your marketing than you may be used to. It involves simply talking about what you enjoy and adding something of use to the conversation. You can casually mention your book and how it relates to what you are talking about but don’t bother trying to force in any kind of specific message in the process. While it’s obviously not hard to be extra nice to people, especially if you’re faking it, many people do find a problem with soft-selling their Kindle books because of the lack of any definitive instruction on how to go about purchasing the product in question.

Which isn’t to say you’re not going to be giving them a direct line to purchase your Kindle book at all – oh no. Instead of the aforementioned shameless and blatantly desperate call to action buttons, soft-sells instead utilize simple text links that usually are summed up with a mere “click here”. Links can be included to anchor from your name on a social media site or via the just mentioned “click here to see more” text on a blog.

The next part of the soft sell that we’re going to talk about today involves giving away some aspects of your Kindle book for free. As with most every other industry, things sell even better when supplemented by complimentary free bonus products. As this relates to your Kindle book writing or publishing business, you can do anything from provide sample chapter excerpts on your blog or even implement a limited time discount to further entice anyone “on the fence”.

Staying positive and steering clear of too much negativity is also useful when it comes to the soft-sell. Positive emotions and words are oftentimes used in order to make it easier for people to take advantage of the overall “mood” of the moment. Although to be fair, this particular trick really does depend on the specific type of demographic you’re targeting with your Kindle book and doesn’t work for everyone.

The best part of utilizing the soft-sell method of marketing your Kindle book is that the overall process will be a lot more enjoyable and comforting to the average reader. This, ultimately, will help bolster your Kindle book sales while also giving you a generally favorable reputation. People are much more likely to respond to soft sells then if the advertising was forced down their throats from the moment they arrived at the landing page. The kindness and general laid-back nature of this Kindle book marketing strategy is a critical part of what makes it work.

Again, it all really depends on the specific demographic that you’re looking to target with your Kindle book. But if you’re looking for a safe, genuine way to market your Kindle book to people on your blog or website, then look no further because you’ve finally found it!


The Top 3 Tips to Increase Your Kindle Book Sales

Out of all of the many things we talk about on here in the world of self-publishing and self-marketing Kindle books, anything having to do with how to increase or maximize your actual book sales is far and away the most popular of all. Not that this is very surprising — of course it’s one of the most popular topics — when it’s all said and done, it’s tied directly into learning how to ultimately make yourself more money at the end of the day.

There’s really nothing more that can be said — nor will I try to. However, I will simply segue directly into today’s post — one that no doubt has the vast majority of you are already frothing at the mouth ready to devour — which, coincidentally, helps teach you the Top 3 Tips to Increase Your Kindle Book Sales.

Indeed, without further ado!

1.) Take Adequate Advantage of Social Media

We’ve talked time and time again about the importance and potential of social media for both marketing and publishing your own Kindle books to their maximum effectiveness. And it’s only proving to ring truer the more time passes. Whether you like it or not, social media is here to stay — not just in the self-publishing game, but literally every other game as well.

If you’re still yet to seriously try and take advantage of Facebook, Twitter, Google+, LinkedIn and/or any of the other social networks — both old and new — to bolster your Kindle book sales, well… the only person thing you’re hurting is yourself own wallet.

2.) Hand Out Review Copies or Provide Free Promotional Giveaways On Blogs or Sites Whom Cater to Your Target Demographic(s)

Many new Kindle book marketers tend to write this particular tip off because they don’t think they “rate” so highly yet or are popular/well-known enough to approach any blog or sites of note. But seriously, ask yourself the following two questions:

#1: Do you have enough confidence in your Kindle book(s) that you believe an honest, unbiased review would help you by advertising it in a positive, enjoyable light?


#2: Do you like free stuff? Nothing in particular or specific — just literally anything free you can think of…

If you were able to answer a resounding yes to both of those questions, get networking and reaching out to the blogs and sites with similar demographics to your particular Kindle book(s) and ask away. If it’s something useful or interesting or helpful — and you’re offering it for free in a professional, respectable light — then you should be good to go regardless of your personal popularity as an author/publisher yet.

3.) Provide Useful, On-Topic Bonus Material For Free to Effectively Help Supplement Your Main Kindle Book as a Bargain Deal/Offer

Tying in quite closely to tip #2, this particular tip instead deals with offering your customers (or potential customers rather) something free as a bonus in addition to your main and core Kindle book product. It doesn’t even have to be anything really in-depth or super complicated — seriously, you’d be surprised but sometimes something as simple as a complementary, “Top 10 X Ideas” related to the overall subject of your main Kindle book that you’re promoting will be more than sufficient.

Just remember that it’s more important to offer a bonus that’s related to the overall topic or general idea of your main book. You could write the best, most useful 500 page Kindle book on something entirely off-topic and you wouldn’t see much sales spikes even offering it for free. You need to provide your potential customer with a deal that they simply cannot refuse, so there’s no need to go overboard and there’s no need to oversell it.

An excellent resource to get in the right frame of mind for this particular tip is to watch late-night TV infomercials and take a look at the supplementary/complimentary free or super-discounted bonus products that are offered near the tail end of the commercial. Take notes, analyze, dissect and copy the overall marketing strategy to your Kindle book campaign. Bada-bing, bada-boom — it’s easy as pie!

For More Information about Kindle Publishing visit the Kindle Forum http://kindleforum.co/


The Personal Book Trailer

I came across this book trailer today.

I absolutely love this trailer!  It really brings the author to life having this real life video of her speaking from the heart about her work.

I just wanted to point this out that the possibilities of creation are endless when it comes to writing, publishing, and marketing on the kindle.

Be sure to share your book trailers on the kindle marketing forum!


How To Get Pinners To Click On Your Pinterest Images?

I was going around Pinterest earlier and I noticed something that I wanted to share with you.

You see, what was happening is that this time around, I noticed myself clicking on more pins which I was never really so inclined to do in the past.

So what changed?

I made an observation and realized why I was clicking on more pins!  Look at the image below. If you click on it, it will lead you to my pinterest page.

pinterest secret









Pinterest users are quite familiar about how Pinterest works. If you don’t understand then head over to pinterest and you will quickly learn.  Basically, when you click open a pin and then you click on the image, it brings you to whatever link the pinner has set up to take you. If you go to this pin, you will notice that if you click the pin, it takes you right back to this blog page!! How cleaver!

Here’s the strategy: Put unanswered questions in your images and give the viewer teasers. Use traditional headline / title strategies in your pins.

If you were a pinner who wanted help in the area to get the viewers of your pins to click on the image to your link, and if you came across my pin, you would probably be inclined to click on it.

Here’s another one that I found to give you another example:










Andrea Warner’s pin says “16 things that Calvin & Hobbes Said Better Than Anyone Else”

Isn’t that better than having an image listing all 16 things right on that image?  Why would the viewer ever need to click through?? They are getting all of the information right there!  Sure, they might be more inclined to comment, but you want traffic.

Another strategy here would be to list 2 or 3 Calvin & Hobbes sayings (this is your teaser).

This should open up your mind.

Think about it – before I made this realization, if I was marketing a kindle book, I would probably throw up the cover of that Kindle book and perhaps put a link in the comments section for people to buy my book.  However, this changes the strategy…..

My next book is about how to get more energy.  With this new strategy, I would probably say something like “I did this and got more energy instantly” AND THAT’S IT. Frequent pinterest users will know that they need to click on the image to see what I did to get more energy.

Get to pinning with this new strategy!! It will take you far!


Fast Kindle Book Creations

Would  you like to be able  to create Kindle books really fast?

How long does it take you to create one book if you are planning to write it yourself?

It’s not about writing or typing faster! It’s about having the right steps lined up to get your books done quicker.

See the steps here in The Weekend Kindle

It is very possible to write a Kindle book over the weekend, especially when the books that you are creating are short ones that get right to the point.  Don’t get me wrong, these short books have 2 things:

1) high quality and unique content (that should always be the case)

2) It should answer the question that your target reader has

For example, if you are writing a book about some of the ways that a person can get rid of acne, you don’t have to go on for 500 words about what acne is.  That is not the purpose of your book!

People are looking for quick reads and The Weekend Kindle will show you exactly how to create these shorter books that sell really well because they are solving your readers problems.



Kindle Outsourcing Tip

I am working on a book series project right now and I thought it would be a good idea to have my books outsourced because there are a lot of components to the project I am working on and that was just one of the things that was decided to outsource.  I knew that I would need to work on the book once it was received back but boy, was I wrong this time.  I won’t say where I got the work done but I learned a lesson to say the least from this experience.

I got the articles of the book back and they were horribly written.  The english was bad, there were misspelled words, sentences didn’t make sense, and thoughts were all over the place. It was clearly done by someone whose first language was not English.  This was very upsetting because I was on a deadline.

I could have saved myself a whole lot of time just by testing the waters first before I gave the writer the entire job.  I had no other choice but to write the ebook myself because I lacked the time to scout out another writer in a short period of time that I had.

Lesson learned the hard way.  The only thing that saved me was that I was very interested in the topic that I wrote my book about – otherwise I would have been in really deep trouble.

Check out more outsourcing tips on the kindle forum.

kindle forum


Kindle Images Explained

Images!  They are the lifeline of our Kindle Books and content creation!

Images bring your work to life.  Images are so important to people that, well, they built an entire social media platform out of it (hint hint, Pinterest).  Pinterest is now one of the hottest social media sites and it is all about images!

If you are going to be publishing content either to kindle or around the web, you need to get the skinny on images – which ones to use, which ones to not use and which ones that can get you in a heap of trouble to stay away from!

DoubleohDave has done the work for us.  He noticed a problem – people struggling with what images they can and can’t use….. especially the free ones!!

See more about PhotoShoot Here

Here is some of what Dave talks about:


















Holy Bonuses Batman!

There are tons of bonuses included in this program from plr images to headers to great pointers on how you can use images to your advantage.

Don’t ever be confused about images again after you get photoshoot.

Get it here

I did an entire blog post about the importance of images in Kindle books that you can check out on my blog!


Kindle Forum