As writers, we tend to think that we can do everything solo. We wrote the whole book, so why do we need anyone’s grubby hands to touch it? Truth is that writing the book is only part of the process, and when it comes to make an effective launch, just a small part of the process. We need people who can fill our specific weaknesses. No one’s great at everything, and making a launch team will help you effectively market your new book. A launch team will help you fill these roles while still remaining an indie author.
Finding Your Weaknesses
First and foremost, your launch team will comprise of people who fill your weaknesses. Aside from writing the book, you need to worry about making a cover, typesetting, writing the blurb, marketing it on Kindle and other ebook outlets, setting up offline marketing and various other tasks. So, what can you do?
If you can professionally design and edit a book, then that’s great. If you can’t, then be honest about that and find someone who can do it for you. While spending time and money to build a team doesn’t sound attractive, it leads to a much better product that can really top the charts.
So, how do you go about finding your launch team? It’s not nearly as hard as you think.
Yes, your launch team might be completely free, especially if you already have a fan base. Imagine being able to design a cover for your favorite author, or help market a business guru’s book. Wouldn’t you be excited to do it? Some people will even do it for free. If you have written a few books and have a good number of fans, then ask them if they are willing to offer their talents. You might be surprised be what you find.
What else can you get for free? Even if your entire fan base lacks any publishing/designing/editing skills, there is one thing that they can provide: a review. Getting a bunch of good reviews of Kindle is worth its weight in gold. Just give out some free copies in exchange for reviews. A launch can’t be effective without some buzz, and this will build all the buzz you need.
Approaching Free Help
Approaching your fan base is much easier than you think. Most authors will make a post on social media asking for help or reviews. If you want things to be more targeted, then you can send an email to people who just bought your last book. This may not be possible if you aren’t collecting email addresses, but it’s a great way to segment your market.
Tell them that you’ll be willing to use their name for services, or that you’ll give out a free copy in exchange for a review. That’s really all there is to it. You can also ask them other questions to get their opinion, like if it’d be best to release the book on other outlets, would anyone be interested in an affiliate program or what type of design or color scheme they would like.
In most cases, you’ll need to pay for professional services like designing and typesetting. If you have a marketing budget, then now’s the time to use it. There are various outlets that offer help with these services, such as Freelancer and Elance. In short, just put up a project and wait for people to bid on it. Be sure to check their reviews and samples to see if they’ll fit your needs.
While getting paid help is fairly easy, finding the right type of help can be difficult. It’s best to be direct about your needs so that there’s little room for error. You also have to make sure that the person is providing consistently good work to continue a working relationship. Also be sure to shop around for prices. There’s no point in spending more money than you need if it won’t improve quality.
A launch team is there to back you up. They provide all the services you need to make sure that your book is the success that it deserves to be. Getting free help is attractive and effective, but be willing to spend the money if you need more professional services. If you get the right team in order, then your book will have everything it needs to compete with the publishing houses.