Creating a Launch Team For Your Book

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As writers, we tend to think that we can do everything solo. We wrote the whole book, so why do we need anyone’s grubby hands to touch it? Truth is that writing the book is only part of the process, and when it comes to make an effective launch, just a small part of the process. We need people who can fill our specific weaknesses. No one’s great at everything, and making a launch team will help you effectively market your new book. A launch team will help you fill these roles while still remaining an indie author.

 

Finding Your Weaknesses

First and foremost, your launch team will comprise of people who fill your weaknesses. Aside from writing the book, you need to worry about making a cover, typesetting, writing the blurb, marketing it on Kindle and other ebook outlets, setting up offline marketing and various other tasks. So, what can you do?

If you can professionally design and edit a book, then that’s great. If you can’t, then be honest about that and find someone who can do it for you. While spending time and money to build a team doesn’t sound attractive, it leads to a much better product that can really top the charts.

So, how do you go about finding your launch team? It’s not nearly as hard as you think.

 

Free Help

Yes, your launch team might be completely free, especially if you already have a fan base. Imagine being able to design a cover for your favorite author, or help market a business guru’s book. Wouldn’t you be excited to do it? Some people will even do it for free. If you have written a few books and have a good number of fans, then ask them if they are willing to offer their talents. You might be surprised be what you find.

What else can you get for free? Even if your entire fan base lacks any publishing/designing/editing skills, there is one thing that they can provide: a review. Getting a bunch of good reviews of Kindle is worth its weight in gold. Just give out some free copies in exchange for reviews. A launch can’t be effective without some buzz, and this will build all the buzz you need.

 

Approaching Free Help

Approaching your fan base is much easier than you think. Most authors will make a post on social media asking for help or reviews. If you want things to be more targeted, then you can send an email to people who just bought your last book. This may not be possible if you aren’t collecting email addresses, but it’s a great way to segment your market.

Tell them that you’ll be willing to use their name for services, or that you’ll give out a free copy in exchange for a review. That’s really all there is to it. You can also ask them other questions to get their opinion, like if it’d be best to release the book on other outlets, would anyone be interested in an affiliate program or what type of design or color scheme they would like.

 

Paid Help

In most cases, you’ll need to pay for professional services like designing and typesetting. If you have a marketing budget, then now’s the time to use it. There are various outlets that offer help with these services, such as Freelancer and Elance. In short, just put up a project and wait for people to bid on it. Be sure to check their reviews and samples to see if they’ll fit your needs.

While getting paid help is fairly easy, finding the right type of help can be difficult. It’s best to be direct about your needs so that there’s little room for error. You also have to make sure that the person is providing consistently good work to continue a working relationship. Also be sure to shop around for prices. There’s no point in spending more money than you need if it won’t improve quality.

 

Conclusion

A launch team is there to back you up. They provide all the services you need to make sure that your book is the success that it deserves to be. Getting free help is attractive and effective, but be willing to spend the money if you need more professional services. If you get the right team in order, then your book will have everything it needs to compete with the publishing houses.

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Stop the Assumptions: Ensuring Effective Book Marketing

forumMarketing is tough work, but most writers are making it harder on themselves then it needs to be. Why is that? Because most writers are assuming. The truth is that having a way with words puts you at an advantage in some respects, but it can also be a downfall. That’s because most writers aren’t trained marketers. They don’t entirely know what works, which leads to a lot of assumptions. While experimentation and theory is all well and good when it comes to marketing your book, you have to stop making assumptions if you want your book to succeed. Here are a few ways to reduce your assumptions and make more money at the same time.

 

Fine-Tooth Comb

One of the major differences between amateur and professional marketing is that professionals go through everything with a fine-tooth comb. All of their messages are clear, concise and straight to the point. However, amateurs tend to slip up and assume that readers know exactly what they are talking about.

Go through each promotional message to ensure that it says what you NEED it to say, not what you THINK it says. You should be used to this if you are editing your own book, so be sure to apply the same logic to your marketing.

 

Platform Testing

Now that the message says exactly what you want it to say, does it look how you want it to look? This is especially important with email marketing, but it also affects all other forms of online marketing. For example, sometimes extra characters will be added in place of apostrophies wit some platforms. Be sure to use a platform tester such as (Litmus) to ensure that your message looks right.

Failing to do this can lead to confused customers and an unappealing sales message. It only takes a few seconds to do, and it can alleviate a lot of headaches.

 

Confusing Book Descriptions

How many book descriptions have left you wondering, “what’s the book about?” It sounds great, but it tells you nothing about the plot, characters or direction of the book. Once again, don’t just assume that the description makes sense. Read it over and be sure that it gives people a clear idea of what they can expect with your book.

Due to the importance of the description, and because it can be hard to separate your knowledge from the book when writing the description, it might be a good idea to let a few other people read the description. If they can’t understand anything about the book’s direction, then you need to edit or rewrite it.

 

The Right Social Network

Social networking has become a major part of the independent author’s marketing toolbox, but are your efforts put in the right spot? Are you putting all your time into Facebook when Twitter would be better? While it’s good to stay on all the major networks, you will find that your book and message tend to resonate best on one or two specific social media sites.

So, how do you judge the best network? Is it based on number of responses, likes or followers? While this largely depends on the intent of your book (for example, a book to generate leads would probably do better with the most followers), we’ll assume that sales are your major concern. One of the best ways to judge this is to place a different sales link on each network. Analyze each link for clicks and conversions.

At the same time, remember to cover your bases and stay active on all of the major social media sites.

 

Keywords and Phrases

Those of you used to SEO tactics will find this familiar. If you want to increase your organic ranking, then you need to choose keywords and phrases that are commonly searched and clicked. Google has a great keyword tool that lets you see how many searches each keyword has. Find good keywords that work with your book that will bring in some traffic.

While long-tail keywords can be good, it’s best to stay away from something that nobody searches, such as “amazing book about ninjas fighting pirates and robbing zoos.” Use something like, “novel about ninjas” or “amazing book.”

 

Conclusion

The biggest problem with amateur marketers is that they tend to assume that everything is going well when it really isn’t. You need to go through every marketing message that you ever write to ensure that it says exactly what you want it to say. You also need to make sure that it looks right and that your book can be easily found and understood. These tactics will help improve your chances of making more sales.

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Choosing the right categories for your book written

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Most authors, at least when writing their first book, write what they’re passionate about. They don’t think much about the genre, category, topic or anything else. They also don’t think much about how important choosing a category can be. In fact, even most experienced writers just create books in their own little topic that takes here and there from other genres and categories. While this is fine and many people can become successful doing that, most full-time writers find it better to strategically find and pick the right category.

Is Category Important?

Category might be one of the most important decisions of your writing career. It will obviously change how you write your book and what the book is about, but we won’t discuss that in this post. This will only be about the selling aspect.

Imagine trying to sell a book, but only being able to use vague language. You can’t really tell people what it’s about, and you can’t really be noticed because you aren’t saying anything of substance. That’s what it’s like to sell in a broad and vague category like “literary” or “documentary.”

While many of the world’s best books are called literary by their own merits, the truth is that the majority of classics fall into a specific genre. For example, most people call “1984″ a literary masterpiece, but it’s really a science-fiction book by all accounts and standards. The same goes for “Brave New World” and “Farenheit 451.” We might call them literary now, but they were all in a specific genre when they were first sold.

Genre is important because it tells people exactly what to expect. Most readers have defined tastes about what they do and don’t like. That doesn’t mean that they want to see the same thing over and over, but they want a book that will satisfy their needs and expectations. Documentaries are too vague, but 1980s rock documentaries are very specific and to the point. The same goes for fiction. Instead of writing a literary book, write a humorous European anthology, or a dieselpunk epistolary.

Browsing

Another reason to prioritize your category is because that’s how people browse for books. A lot of people buy books by looking at the most popular selections, but they will also look for books in their favorite category. Not only should you write for a very specific audience, but you should also ensure that your book is listed as specifically as possible. Go as deeply as possible when listing your book. Don’t settle on “Literary and Fiction.” Go into the deepest sub-category that you can until you find something that perfectly describes your book.

You have to list your books so that the common browser can find them. If you don’t, then you’ll missing out on a lot of money.

Satisfy the Market

Being an author is like running a business. Every business is made to satisfy the market. Some businesses are common, like grocery stores and office supply stores. They sell common products, but they satisfy the local market. Other businesses make products that fill specific needs. Regardless of how products are made, every business is made to satisfy some area of the market.

If you want to make money as a full-time writer, then you have to do the same thing. Look at the various types of categories and find one that has a lot of demand, but not a lot of content. For example, historical fiction is very big right now (especially areas like westerns and Egyptian fiction). These categories are sparse in content, but big on demand.

Once you find that category, make a book to fill it. Instead of letting your imagination or research go wild, put some boundaries around it so that you can create an appropriate book. Having a hard time finding good markets? Searching forums full of readers is a good place to start. You’ll typically find threads with people who are looking for certain books, but they can’t find anything in the right category. If you do your research, then you should be able to find some compatible categories.

Conclusion

While there’s nothing wrong with writing what you’re passionate about, you have to remember that you’re writing for money. One of the best ways to do that is to pick a good category that has only a few books, but a big demand. If you do that, then you’ll become the de facto writer in that area, which will translate to a big paycheck from Amazon.

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The Pros and Cons of Direct Sales

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The majority of people who are selling books online are using a major distributor like Apple, Amazon or Kobo. There’s absolutely nothing wrong with this approach, and it works for a number of writers. However, you might be interested to know that you can easily cut out the middleman and sell the books yourself. This is known as direct sales because you are directly selling the books without a distributor. Is this actually a viable solution? Consider the following pros and cons to see if it’s best for your book.

 

Pro: More Money per Sale

 

If you sell through Amazon or any other partner, then you’ll often keep a good percentage of the sale. For example, you’ll get either 30% or 70% royalties through Kindle, depending on the sales price and where the book is sold. That’s not bad, but you can do much better if you sell the book yourself.

 

Instead of 70% as your highest commission, what about 100%? You might have to pay some money to setup a website and ecommerce account, but 100% of the sale will go directly into your wallet. If you can ensure as many sales on your website as through a distributor, then you can make significantly more money.

 

Con: Marketing Burden

 

Writing the book was hard enough, but now you have to market it. Yes, you commonly have to do marketing even if you do use a partner. This allows you to build traffic to the sales page. However, distributing partners do some marketing for you. For example, they offer a search engine where people can find your book. They might also place your book on the front page, or discount it to entice buyers.

 

You don’t have this luxury. From beginning to end, you have to market the book.

 

Building exposure isn’t enough. You also have to ensure that people actually come to the website and buy from you. This means marketing both the book AND your website (not just the book). This can take a lot of time and effort, especially if marketing isn’t your forte.

 

Pro: Total Control

 

Want to add images and make unconventional formatting changes? Go ahead. What about bundle a bunch of your books together as one product? Once again, it’s your choice. You get complete and total control of your book if you directly sell it. You can even do wacky things like make every page a JPEG or even a WAV file, though you should probably stick to more conventional file formats.

 

The point is that you can do whatever you want, without having to worry about a system or rules getting in your way. You can also sell whatever you want. Some books that cannot be sold through Kindle can easily be sold on your own website.

 

Con: Technical Support

 

What happens if there is a problem with someone’s Kindle and they can’t read your book? The person contacts Amazon to get the problem fixed. What if the person can’t download your book from the Apple marketplace? Same thing, the person contacts Apple to get the problem fixed. You are never involved in the technical support.

 

What happens if you directly sell the book and it won’t download? Then you have to provide the technical support. You have to act as marketer, writer, product provider, merchant and technical support team all at once. Though you shouldn’t expect too many problems, you will have to provide support if something goes awry.

 

You also have to ensure that you get all of the right services in order before selling your book. For example, you need a website to host the book, a merchant account to accept money, a downloading system so that people can download the file and so on. You can’t just upload the file and hope for the best, like you can with Amazon or Kobo. You have to do all of this work before you get any sales.

 

Conclusion

 

Selling your book directly takes a lot of work and marketing, but the major benefit is that you can make much more money per sale, and you can also take total control of your products. Most people prefer using a distributor because it’s easier, but the prospect of making more money can be enough to drive more entrepreneurial writers to sell their own books.

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More Books DOESN’T ALWAYS Mean More Money

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There seems to be a prevalent through among ebook writers and self-publishers. Many of these people think that they will make more money if they just produce more books. This really does seem to make sense in a very formulaic, mathematical way. It’s a trap that many people fall for, but it’s an understandably desirable trap. Every writer wants to write more, right? So pushing yourself to make six books a year (or go pedal-to-the-metal and a book every week for 52 books a year) just makes sense. Let’s see how well that formula holds up to logic.

 

The Formula

 

Most people have very, very modest success when it comes to self-publishing. The average Kindle book will make about $100. Sometimes even great pieces of literature only make that much due to poor marketing. So, if you only make one book a year, then that’s $100. Yeah, that sounds like chump change considering all of the work you put into it.

 

It only seems to make sense that publishing more frequently would give you more money every year. Going by this standard, doing a book a week would yield about $5,200. Definitely not enough to live on, but at least it’s enough to seem profitable.

 

Develop Craft

 

I don’t care if you publish fiction, non-fiction, informational products or books with pretty pictures. Everyone, even those who get a huge blockbuster on their first try, need to develop their craft. Those on the fiction side have to learn how to develop characters, dialogue, believable settings and interesting plots. Those on the non-fiction side have to hone their research skills, deductive and logical reasoning and ability to make sense of their research.

 

You can’t do that making a ton of books every year. At this rate you’re just splashing text to a document and hoping it sounds coherent. Sure, you might, might make a couple thousand a year, but that’s the most you can ever hope for at this level.

 

Marketing

 

Remember what I said about marketing before? There are some truly great pieces of literature on the Kindle store that only have a few sales. Why’s that? Because the writer knows a lot about writing, but nothing about marketing. Say what you will about marketing, it’s the glue that makes money stick to your book and no one else’s. People buy books that they know about.

 

Sure, sporadic purchases happen, but most Kindle buyers are looking for a specific book. They found out about it from a friend, reading a review, in the news or somewhere. You need to be somewhere for people to come to you. “Write it and they will come” has not been a viable strategy in any of our lifetimes.

 

So, how much marketing can you really do with the publish-one-a-week spray-and-pray method? Close to none. Maybe you can write a blog post about it, but can you get traffic to your blog while you’re grinding your fingers away on new books? I doubt it.

 

Too Much Change

 

Another problem with binge publishers is that they are too willing to change. Changing your craft, or rather letting it evolve, is a natural process as you find out what your niche, voice and passion is. Following the leader, writing specifically for cash and writing about something popular will make your book obsolete before you even publish it.

 

But, you don’t have much of a choice. The truth is that most of the writing process occurs off the page in our minds. You can’t put much thought in a book that you’re only going to spend a week on. There’s a reason why most best sellers take over a year to write.

 

Give Yourself Time

 

Stop playing the formula game. Sure, there might be a small handful of people who play it and win, but you can do the same by buying a lottery ticket. If you’re going in for the long haul, then you should put time into developing your book and making it as good as possible. You may be self-publishing, but make sure that the book is good enough to send to a publisher.

 

If you don’t, then you can look forward to an unfruitful and frightfully busy writing career. Either develop your craft and hone your marketing, or have fun grinding your fingers away on the keyboard.

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How to Get Your Book Review Request Ignored

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Review requests are one of those things that you absolutely need to sell a book. It doesn’t matter if it’s a review from a newspaper, publication or even one on Amazon. However, it’s becoming difficult to get one because reviewers are more discerning. Not only that, but most writers don’t even know how to approach reviewers for a book. Here are a few things that will get your request promptly ignored.

 

Copied Requests

 

It seems so much easier to write one request and send it to dozens of reviewers, but this is probably the best way to be ignored. Not only do most of these people not read the reviewer’s guidelines, but the request seems very impersonal. Make it targeted for that specific reviewer by talking about his or her blogs and previous reviews.

 

You can write a template and then embellish it for each reviewer to save time, but don’t send out the same request to everyone.

 

Handful of Reviewers

 

You give it some thought, and five reviews seem like enough to sell your book. So, you send out five review requests and wait. You might even pester the reviewers until they respond. It’s a bad idea to assume that everyone will respond (they get a lot of requests and don’t have much time), and it’s even worse to pester. Keep sending out those requests. If you don’t hear anything back, then assume that the reviewer isn’t interested.

 

Social Media

 

A request through social media, even though it’s an accepted communication medium, isn’t as professional as sending an email. An email seems much more personal. This is a mistake many writers make because it doesn’t seem like a big deal, but send all of your review requests through email.

Hijacking

 

This is absolutely the worst way to ask for a review, and it will get you an angry response or maybe even a spiteful one-star review. If the reviewer is running a promotion on social media or some forum, don’t hijack the thread with free book vouchers and review requests.

 

Never, ever do this.

 

Conclusion

 

If you want a review, then you should sound professional, find reviewers who actually like your genre or topic and send out as many requests as possible because many of these people will be busy doing their own thing. If you stay professional, then you shouldn’t have many problems finding at least a few reviewers for your book.

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Hands On Kindle Book Training

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Are you feeling uncertain, consumed, wanting, confused, overwhelmed or even all of the above about your Kindle book publishing and marketing? Perhaps you wish you could get some on-the-job training from industry veterans who not only know what they’re doing, but have been making an impressive living doing just this very thing for the last several years?

Then you, my friend, are in luck, because it is with great pleasure and excitement that we introduce you to the definitive Kindle book creation and promotional training system, Kindle Full Disclosure.

Never before has a system aimed to literally give you an over-the-shoulder viewpoint as the journey from Kindle book inception to creation all the way through the marketing promotion and subsequent profiting is detailed for you like never before!

Not only will you discover the ultimate strategy to create a book series — FAST — that can practically start selling like hot cakes from the get-go, but you’ll also learn social media auto-pilot tips, insider secret methods to ensure your books are reviewed the moment they hit the market and even the relatively unknown strategy to help you find LOW competition, HOT selling keywords for your book — amongst much more!

If you happen to be one of the many people who learns better when they’re doing a task themselves, hands-on, then the Kindle Full Disclosure system is no doubt custom-tailored for you, ready to catapult you to your own Kindle book publishing and marketing success the moment you’ve finished the insightful, eye-opening journey contained within it.

Not only will you discover just how easy it is to make more money than you ever could have hoped for off Kindle books before, but also how to do so and pump them out much more frequently like a well-oiled, lucrative Kindle book producing machine!

No doubt this all may sound like it’s too good to be true. But considering it’s backed by an airtight 100%, risk-free 30 day money back guarantee, we daresay you have nothing to worry about. And considering we’ve just only recently finished the system ourselves a few short days ago, you can most certainly take our word for it.

>> Heard Enough? Then Click Here to Take Your Own Kindle Book Marketing and Profits to the Next Level With Kindle Full Disclosure!

It’s unfortunate that there’s not more products like the Kindle Full Disclosure currently available on the market for training purposes such as this, because Amy Harrop and Deborah Drum have done such an amazing job — as they always do, really — at breaking down the often-times overly-complex-seeming nuances and complexities of the Kindle book publishing business into something so simple and easy-to-understand you can’t believe you didn’t figure it out for yourself beforehand.

Combining all of this with the fact that the Kindle Full Disclosure system costs a mere $12.00 and you’re left with the very definition of a no-brainer here, ladies and gentleman. By all means, continue struggling and stressing over your seeming inability to turn much of a significant profit through your own Kindle book promotional and marketing methods if you must, but when there’s something this helpful and this easy to understand and implement, it would practically be a crime to pass up on.

Arguably one of the best Kindle book publishing and promotional training tools on the market today at a ridiculously low price of just $12.00 and offering a 100% 30-day risk-free money back guarantee? Is there even anyone who’s still even reading this far down? Because if there is, then you need to take advantage of this amazing, one-of-a-kind training resource deal NOW while you still can.

Believe us when we say that you certainly won’t be sorry. Just don’t forget to come back here afterwards so we can gloat and say we told you so! ;)

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The Three Things All Writers Should Know About Social Media Marketing

photogen_aef208(1)With the recent inception and boom in social media, marketing one’s own books on the various networks is practically a no-brainer. But as with everything of this sort, there are obviously some major dos and don’ts – and three things in particular that any and all writers should know about pitching their wares via social media marketing.

So let’s take a look at these three golden rules and learn more about what they are, yes? (Yes!)

Constant Professionalism Is Crucial

Nobody, no matter what they say, likes an amateur. And unsurprisingly, pretty much no one is too keen on doing any business or buying much of anything from an amateur either. This all certainly doesn’t mean that you need to act like you’re wearing a suit-and-tie and are the CEO of some Fortune 500 company all the time or anything. In fact, simply being respectable, friendly, easy-going and down to earth is more than enough to win over most people.

Just think of how you’d want someone to act or present themselves if you were planning on doing business or purchasing something from them, and follow this standard in anything and everything you do on social media. It will no doubt serve you very well.

Steer Clear Of Constantly Being In Hard-Sell Mode

Imagine, if you will, that you’re first meeting someone for the very first time. And the very first thing they did was beg you to buy their book, insisting it was very cheap, saying please up down and all around and generally being an annoying pain in the ass. Would you want to buy whatever it was they were selling? Of course not!

Constantly being in “sell, sell, sell” mode is a surefire way to annoy most everyone you come across in social media. And as a direct extension of this, is also a surefire way of ensuring that all of these people you come across – and you can come across a lot of people on social media if you know what you’re doing – will most certainly not want to buy anything you’re promoting regardless of whether it’s a book, service or product.

So simply tone down the hard-selling and know when to pick your spots and pitch your Kindle books and when to tone it down and just be an everyday person on whichever social media network you’re currently on.

Treat Others How You Want to Be Treated

It’s the cardinal rule of not just online life, but everyday real life as well. Treat others how you want to be treated. Show people respect and it will be shown to you in kind. In general, just don’t be a tool and try to start random arguments or air petty grievances for all of the social media world to see.

In this particular self-publishing and self-marketing business, making friends is key. And you’re certainly not going to be making any friends – or at least any new ones – by being mean or a bully to random people you meet on these networks. Just try and be as friendly, respectable and kind to everyone you come across just as you would if you’d come across them in your everyday life. And, as discussed above, simply treat others how you’d want to be treated. Or at the very least treat others how you’d want to be treated by someone whose book you were thinking about reading (and subsequently purchasing).

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Getting Your Self-Published Book Into Bookstores

3It’s understandably most every writer, author or book lovers dream. Not only to have their work published, loved and revered, of course, but to see their book on the shelves — in glorious physical form — at your local bookstore.

Believe it or not, though, but accomplishing such a task — at least after you’ve actually written and self-promoted a Kindle book of your own of course — isn’t nearly as hard as you think it might be.

Today, we’re going to take a look at a few tips and tricks you can utilize to make this fantasy dream a reality. As with most things that are desirable, it’s going to take some good old-fashioned hard work on your part. So if you’re looking for a quick, overnight get-rich-residing-on-local-bookstore-shelves scheme of some sort… well, you’d well to look for such a thing elsewhere. (Or preferably not at all, considering it’s more or less a pipedream.)

Anywho, let’s get started, shall we? In no particular order:

 

Utilize a Major Book Wholesaler Such As Ingram

Although most bookstores do indeed order books in quantity from the publisher directly, they usually prefer — and oftentimes usually do — get them from a major book wholesaler such as Ingram. It makes sense when you think about it on a vast variety of fronts.

While it’s preferable that you get your book available to both major wholesalers, being Ingram and Baker & Taylor, respectively, you should at the very least see to your Kindle book being made available to at least one of them. This in turn opens up the possibility of said book being purchased by a local or major retail bookstore (or both!) much more simply and readily and takes practically no time at all.

 

Establish a Realistic Trade Discount

Trade discounts, of course, are the discounts that are passed through book wholesalers (such as Ingram) to retail buyers (existing usually as either online book sites or actual brick-and-mortar bookstores). Although online retailers require much less of a discount, actual bookstores rarely have interest for books that possess less than a 35- 40% trade discount.

It’s best to keep in mind that trade discounts will obviously also affect your profits and royalties, so striking a comfortable medium between being generous but still not losing your shirt is absolutely key.

 

Establish a Return Program For Your Book

Yet another incredibly simple and easy step you can take towards your book being on sale at a brick-and-mortar bookstore is to establish a returns policy. Like trade discounts, it’s best to establish a returns program or policy for your book before even thinking about promoting it and publishing it to save yourself a lot of potential stress and hassle down the road. Combining the fact that possessing one exponentially increases the odds your book will be put on sale at an actual bookstore only sweetens the pot even more.

 

Get Your Name Out There Beforehand

As much as we’d like for it to happen, an actual brick-and-mortar bookstore likely isn’t going to put much stake and purchase much stock of a book that doesn’t have an already establishing following or buzz (so to speak). As such, doing the most adequate, wide-reaching and complete self-marketing job for your Kindle book before ever even thinking about getting it into actual bookstores will definitely serve you well.

Whether it’s guest-blogging, free review copies, discount days or even establishing a local sit-down at the very bookstore you’re hoping to eventually be sold within, do everything you possibly can to promote your book at every possible turn and you’ll be well on your way to finally residing on the shelves of your local bookstore.

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The Four Pillars of Becoming a Career Kindle Book Author

So you want to be a career author, yes? And you’ve rightfully decided that your best bet of this accord is to do so by becoming a career Kindle book author? Well, you’ve got the first (and often most difficult) step out of the way already, so good on you for that.

But what can you do to give yourself the best possible shot at becoming a career Kindle book author? Well, thankfully for you we’ll be taking a look at the four key steps you can implement to give yourself the best chance at achieving this goal in this very article. Four pillars to Kindle book career success, if you will.

Without further ado!

Step 1: Being Realistic

If this is truly going to be a career, you’re first going to need to figure out exactly how much money you’re going to need each month in order to properly and realistically sustain yourself. This doesn’t just take into account the bills, gas money and grocery store money, but also a bit of spending money for yourself each week and month as well. Everybody needs a bit of money to treat themselves from time to time and this career is no different.

Now, you’re not going to want to aim for initial A Song of Ice and Fire kind if income, but certainly don’t skimp yourself and aim for a pretty decent amount of monthly sales. After all, “if you shoot for the moon, you shall end up amongst the stars.” Or something…

Step 2: Representing Yourself In the Best Possible Way and Being Professional in Everything You Do

Now that you’re going to be writing as a living, it’s going to demand a kind of change in mindset in the way you approach it. No longer are you going to be writing for the joy of it in your spare time – as a hobby per se – and instead, your writing is going to essentially be your business. It’s now the why and how you make a living each and every month.

In addition, no longer are you just a writer but now an editor, a public relations and marketing manager, a proofreader and – essentially – a CEO who makes each and every decision for the financial better of your company.

Step 3: Being Dedicated

Upon first announcing to your family that you’re going to now be a full-time author, they may very well start to assume that you spend your days sleeping in and eating cereal in your underwear. But just as with Step 2, you’re going to want to remain professional and treat this newfound business decision accordingly.

One of the perks of working for yourself and being a career author means you can make your own hours, so you don’t have to work 9 to 5 Monday-Friday unless you want to. But you’ll certainly discover before not too long that you’re going to need at least 40 hours each week between writing, marketing yourself and working on public relations events and deadlines if you’re going to even hope to be able to meet your monthly income goals.

Step 4: Being Persistent & Positive

While many new career authors are quite negative when it comes to marketing their own work, you’ll be able to give yourself a boosted kickstart from the get-go by simply approaching everything marketing related that you have to do from a positive light. Form as many relationships with people within the industry and your own fans as you possibly can and really strive to learn to love the marketing aspect of what you do just as much as the writing.

Taking words such as “cannot”, “failure” and “impossible” out of your vocabulary right this instant is also an excellent idea. If you truly plan on becoming a career author – and plan on doing this for the long haul – than you’re going to likely have to work harder than you ever have before, rain or shine. It’s not going to be easy, but you can do it with the right combination of stubbornness and hard work.

Continue pushing yourself on those days when you think you’ve run out of energy and always strive to go the extra mile. And before long, you’ll look up, look around and realize, “Hey, I’m a full-time career Kindle book author!”

And trust us… it feels great!

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