Out of all of the many things we talk about on here in the world of self-publishing and self-marketing Kindle books, anything having to do with how to increase or maximize your actual book sales is far and away the most popular of all. Not that this is very surprising — of course it’s one of the most popular topics — when it’s all said and done, it’s tied directly into learning how to ultimately make yourself more money at the end of the day.
There’s really nothing more that can be said — nor will I try to. However, I will simply segue directly into today’s post — one that no doubt has the vast majority of you are already frothing at the mouth ready to devour — which, coincidentally, helps teach you the Top 3 Tips to Increase Your Kindle Book Sales.
Indeed, without further ado!
1.) Take Adequate Advantage of Social Media
We’ve talked time and time again about the importance and potential of social media for both marketing and publishing your own Kindle books to their maximum effectiveness. And it’s only proving to ring truer the more time passes. Whether you like it or not, social media is here to stay — not just in the self-publishing game, but literally every other game as well.
If you’re still yet to seriously try and take advantage of Facebook, Twitter, Google+, LinkedIn and/or any of the other social networks — both old and new — to bolster your Kindle book sales, well… the only person thing you’re hurting is yourself own wallet.
2.) Hand Out Review Copies or Provide Free Promotional Giveaways On Blogs or Sites Whom Cater to Your Target Demographic(s)
Many new Kindle book marketers tend to write this particular tip off because they don’t think they “rate” so highly yet or are popular/well-known enough to approach any blog or sites of note. But seriously, ask yourself the following two questions:
#1: Do you have enough confidence in your Kindle book(s) that you believe an honest, unbiased review would help you by advertising it in a positive, enjoyable light?
#2: Do you like free stuff? Nothing in particular or specific — just literally anything free you can think of…
If you were able to answer a resounding yes to both of those questions, get networking and reaching out to the blogs and sites with similar demographics to your particular Kindle book(s) and ask away. If it’s something useful or interesting or helpful — and you’re offering it for free in a professional, respectable light — then you should be good to go regardless of your personal popularity as an author/publisher yet.
3.) Provide Useful, On-Topic Bonus Material For Free to Effectively Help Supplement Your Main Kindle Book as a Bargain Deal/Offer
Tying in quite closely to tip #2, this particular tip instead deals with offering your customers (or potential customers rather) something free as a bonus in addition to your main and core Kindle book product. It doesn’t even have to be anything really in-depth or super complicated — seriously, you’d be surprised but sometimes something as simple as a complementary, “Top 10 X Ideas” related to the overall subject of your main Kindle book that you’re promoting will be more than sufficient.
Just remember that it’s more important to offer a bonus that’s related to the overall topic or general idea of your main book. You could write the best, most useful 500 page Kindle book on something entirely off-topic and you wouldn’t see much sales spikes even offering it for free. You need to provide your potential customer with a deal that they simply cannot refuse, so there’s no need to go overboard and there’s no need to oversell it.
An excellent resource to get in the right frame of mind for this particular tip is to watch late-night TV infomercials and take a look at the supplementary/complimentary free or super-discounted bonus products that are offered near the tail end of the commercial. Take notes, analyze, dissect and copy the overall marketing strategy to your Kindle book campaign. Bada-bing, bada-boom — it’s easy as pie!